Category Archives: marketing

SEO is everything. Except when it’s not.

Posted on August 9, 2011 by Glenn C. Devitt

Search Engine Optimization is a topic that comes up early and often in our conver­sations these days. Is our current obsession with search­a­bility warranted? I recently discussed the subject with Online& collab­o­rative partner Rob Barth of Barth and Co Design. … Continue reading →

Posted in Barth and Co, marketing, SEO, website advice | Comments Off

Using Email Effectively to Enhance Client Relationships in the Alternative Investment Industry

Posted on July 12, 2011 by Glenn C. Devitt

(This article was written with our collab­o­rative partner in the alter­native investment industry, HS Marketing.) Personal relationships with eye-to-eye contact may be considered so important to building trust in the alter­native investment industry that our clients often dismiss oppor­tu­nities to … Continue reading →

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The Lion of Marketing : King of All Beasts

Posted on May 24, 2011 by Glenn C. Devitt

I recently saw this tale by Harvey Mackay, author of NY Times best-seller Swim With The Sharks Without Being Eaten Alive.  I haven’t read his book, but enjoyed this story : A lion and a tiger were drinking beside a river … Continue reading →

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